Tweets automation and publication of duplicate content via different accounts are now banned by Twitter!
Twitter published new rules on February 21, 2018, including the automation of tweets, and the publication of identical tweets via different accounts, to fight spam on their platform. To do this, the company will modify TweetDeck, its application allowing to manage several accounts, as well as its application programming interface (API), which allows developers to create programs to use Twitter.
Let’s be clear: Twitter prohibits any attempt to use automation to publish or broadcast spam, and such behavior can provoke coercive action,” said Yoel Roth, API policy manager at Twitter in a blog article.
MORE THAN ONE IDENTICAL TWEETS FROM MULTIPLE ACCOUNTS
Now, publishing “identical or substantially similar” content from multiple accounts is prohibited, and can no longer be an option in Twitter programs. This rule applies to both simultaneous and scheduled publication.
As an “alternative,” Twitter encourages you to “retweet the content of an account from another account on which you want to share this publication.” However, the regulation states that this can only be done from a “small number” of accounts.” Please note that high volume, aggressive or aggressive automated retweets are not allowed according to automation rules.”
APPLICATIONS AND SERVICES MUST BE MODIFIED BY MARCH 23, 2018
Similarly, applications that use the Twitter API can no longer allow users to like, retweet or track someone from multiple accounts at once. Finally, it is also forbidden to use “forms of automation (including tweets programming)” to publish identical content or manipulate social network trends.
However, there is one exception to this rule: applications that share time, emergency, or other “public service announcements”, for example regarding natural disasters.
TWEETDECK WILL BE UPDATED SOON
The TweetDeck application will be modified to match these new rules: its users will no longer be able to tweet, retweet, like or track someone from different accounts. The applications and services that allow such actions must be modified by March 23, 2018, under penalty of suspension of the applications or accounts concerned.
Spambots on Twitter are not new, but these new measures follow the revelations of the investigation into suspicions of Russian intervention in the US presidential election. In January, Twitter revealed that several tens of thousands of Russian propaganda accounts had been spotted. The social network also announced updates for TweetDeck and its API to combat spam.
These changes are an essential step in ensuring that we stay one step ahead of the malicious activities that target important conversations – including elections in the United States and around the world,” the blog article said. The publication of these rules also coincides with what appears to be a consistent “purge” of bots by Twitter.